services
Search Engine Optimisation
We turn to Google to find the answers to almost all of our questions. So it makes sense for business owners to do what they can to be found on Google and other search engines.
SEO, or search engine optimization, is the process of optimizing websites so that they rank well on search engines through organic (non paid) searches.
All Eco Digital Marketing Plans include regular SEO activities.
What is SEO?
How does SEO Work?
Search engines rank how well your website matches to a keyword or query typed by the user. In addition, it looks at how well your website operates, measuring things such as site speed and usability.
On-Page vs Off-Page SEO
It is recommended that your SEO strategy includes a variety of on-page and off-page tactics.
On-page SEO refers to the strategies you use on your website. This includes design, written content readability, metadata, alt-text and internal links.
Off-page SEO refers to everything external to the website itself, such as external links, citations and social posts.
All of our digital marketing plans include a combination of on-page and off-page strategies. Alternatively, you may wish to include an SEO Booster to your marketing plan. This includes:
- A Professional Video for Google My Business
- Google Review Management
- Keyword Management
- Citation Audit and Management
- Website Content Review
- Monthly Position Tracking and Report
- Competitor Assessment
- 4 Google Ads