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Social Media Marketing
Social Media Marketing is the use of social media platforms to connect with your audience. This helps to increase search engine optimisation, build your brand, communicate messages and increase sales.
All Eco Digital Marketing Plans include social media marketing as it has become a pillar of digital marketing.
Examples of social media marketing include publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements.
What are The Five Pillars of Social Media Marketing?
Strategy
The first step in a good social media campaign involves an assessment of your marketing goals and a consideration of your audience and their digital persona.
Planning and Publishing
Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform.
Listening and Engagement
As your social media presence increases, so to will conversations about your brand.
Analytics and Reporting
It is important to regularly analyse your social media performance.
Advertising
When you have more funds to grow your social media marketing, an area that you can consider is social Media Advertising. Social media ads allow you to reach a wider audience than those who are following you.