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What is Digital Marketing?

Digital marketing is the component of marketing that uses the Internet and online based digital technologies. Computersmobile phones and other digital media and platforms are used to to promote products and services digitally.

Digital Marketing Strategy includes the use of email, web development, search engine optimisation (SEO), social media, online advertising and digital outdoor advertising.

Because digital marketing generally uses less resources, it has the capacity to be cheaper and better for the environment while still creating a successful marketing campaign.

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Why is Digital Marketing Important?

Digital marketing is important because it connects your business to customers when they are online. Our world has become increasingly virtual, meaning that you can reach potential customers.

Affordable and Flexible Marketing

Digital marketing is useful because it is considerably less expensive than other marketing methods. Digital advertising is generally less expensive than print and outdoor advertising. 

Engaging and Interactive Marketing

One of the most important advantages of digital marketing is increased engagement. Digital media thrives on engagement, allowing you to create content that can be shared, saved and engaged with a single click.

 Analytics and Optimisation

Because digital marketing allows you to track your customers activities, it is easy to access what is working and what isn’t. This allows you to optimise your content to make it more engaging, interactive and tailored to your customers’ needs.

Business Authority

 Digital marketing allows you to comment on issues relevant to your business in order to create authority and influence in your field.

Global Reach

Digital Marketing is not restricted by geography as traditional marketing is. Because digital marketing relies on the internet, the reach that can be achieved on a low resource and cost budget is immense. This allows even small businesses to have sustainable growth on a small budget.

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